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  <url>
    <loc>https://www.robertschaefer.co/en/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/aae5c418-af1c-4f65-9a86-ce21dd890168/Robert_Schaefer_Creative_Director_Thai_Lion_Airline_Branding.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Portfolio work by Robert Schaefer in the field of strategic creative direction: an independent airline brand identity study for Thai Lion Air, featuring a new white lion logo on the red tail fin of an aircraft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/3e643931-d438-4cd6-8aa3-0232eb25d5c8/Wetboysarchive_Website.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Website and online shop for wetboysarchive, an independent art project by Robert Schaefer with a dark visual world, typographic claim, and mobile web design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670828-3SR7B5W5IT8KTMMT6TIX/RS_Boersenverein_4-3.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Logo and corporate design by Robert Schaefer for the Börsenverein des Deutschen Buchhandels, associated with the Frankfurt Book Fair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670996-YSPH61NZV339I6B0CVF1/RS_FischerPanda.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate identity for Fischer Panda: logo application as building signage for a manufacturer of mobile generators and drive systems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670899-8M02UI8SHCCRPNKJBRAQ/RS_Payone.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate identity for PAYONE, a payment provider: dark brand world with blue accents and floating branded cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/fbd7e129-06e8-42f2-81f8-e6e0c4ddda0f/AZ_Vistenkarten.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate design by Robert Schaefer for Auktionshaus Zofingen in Switzerland: elegant brand presentation with business card, stationery, and signet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670875-0T4IVDVHVKWHZZ57NS88/RS_KUB.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Logo concept for the Berlin brand agency kleiner und bold: monogram combining a small K and bold B on black paper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670851-L9QKVM8JB207QSHOWXLD/RS_KHH_4-3.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Book project by Robert Schaefer for KopfHerzHand, a Berlin-based organizational consultancy: cover and spread with hand illustration, typography, and pink accent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670920-QD2UK326XSV911ASCD2Z/RS_Auxmoney.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate identity for auxmoney, a fintech and online credit platform: bold poster campaign in an urban Berlin environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670963-LD655B13SQENEKQ5DPS0/RS_PNC.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Strategic creative direction for Petra Niesler Coaching in Munich: moodboard with neon accent, portrait photography, clear typography, and editorial brand atmosphere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670941-AAMG2GULB0VSJGTULN5L/RS_Berliner_Haeuser.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate identity for Berliner Häuser: business stationery with geometric signet, pastel color palette, and clean typography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670809-LP71KOD32KKY4UF2DZTR/RS_Merz_Lifecare.webp</image:loc>
      <image:title>EN</image:title>
      <image:caption>Corporate identity and corporate fashion for Merz Lifecare by Robert Schaefer: white T-shirt with “Feeling Good” claim and colorful brand symbol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/2dda010c-5443-438d-9c93-a22faab39432/NULL3NULL_Logo_Konzept_v2.jpg</image:loc>
      <image:title>EN</image:title>
      <image:caption>Logo concept and design principle for Null3Null: colorful web design for diversity-conscious cultural education for children and young people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/c6a67b2b-b78a-45f1-a717-bf8364de5057/Bergheim_Construction_Billboard.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/b1b83d46-e5e3-43ae-8154-495d07e199f7/Bergheim_Posts_2604273.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/06763826-0657-4f4e-a634-5123c25ae9d0/robert-schaefer-strategic-creative-director-portrait_16-9_260621.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/b98b4475-ce80-423e-bb74-f3ac051fee0e/rsco_Business_Cards_Robert_Schaefer_Strategic_Creative_Direction.jpg</image:loc>
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  </url>
  <url>
    <loc>https://www.robertschaefer.co/de/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/aae5c418-af1c-4f65-9a86-ce21dd890168/Robert_Schaefer_Creative_Director_Thai_Lion_Airline_Branding.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Portfolioarbeit von Robert Schaefer im Bereich strategische Kreativdirektion: Freie Airline Brand Identity Studie für Thai Lion Air mit neuem Löwen-Logo in Weiß auf einer roten Heckflosse eines Flugzeugs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/3e643931-d438-4cd6-8aa3-0232eb25d5c8/Wetboysarchive_Website.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Website und Onlineshop für wetboysarchive, ein freies Kunstprojekt von Robert Schaefer mit dunkler Bildwelt und typografischem Claim.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670828-3SR7B5W5IT8KTMMT6TIX/RS_Boersenverein_4-3.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Logo und Corporate Design von Robert Schaefer für den Börsenverein des Deutschen Buchhandels, verbunden mit der Frankfurter Buchmesse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670996-YSPH61NZV339I6B0CVF1/RS_FischerPanda.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Corporate Identity für Fischer Panda: Logoanwendung als Gebäudebeschriftung für einen Hersteller mobiler Generatoren und Antriebssysteme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670899-8M02UI8SHCCRPNKJBRAQ/RS_Payone.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Portfolioarbeit im Bereich strategische Kreativdirektion: Corporate Identity für PAYONE mit dunkler Markenwelt, blauen Akzenten und schwebenden Karten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/fbd7e129-06e8-42f2-81f8-e6e0c4ddda0f/AZ_Vistenkarten.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Corporate Design von Robert Schaefer für Auktionshaus Zofingen in der Schweiz: elegante Markeninszenierung mit Visitenkartenund Signet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670875-0T4IVDVHVKWHZZ57NS88/RS_KUB.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Logoentwurf für die Berliner Markenagentur kleiner und bold: Monogramm aus kleinem K und fettem B auf schwarzem Papier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670851-L9QKVM8JB207QSHOWXLD/RS_KHH_4-3.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Buchprojekt von Robert Schaefer für KopfHerzHand, Organisationsberatung aus Berlin: Cover und Innenseiten mit Hand-Illustration und pinkem Akzent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670920-QD2UK326XSV911ASCD2Z/RS_Auxmoney.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Corporate Identity für auxmoney, Fintech und Online-Kreditplattform: farbstarke Plakatkampagne im urbanen Berliner Raum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670963-LD655B13SQENEKQ5DPS0/RS_PNC.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Strategische Kreativdirektion für Petra Niesler Coaching in München: Moodboard mit Neon-Akzent, Portraitfotografie und klarer Typografie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670941-AAMG2GULB0VSJGTULN5L/RS_Berliner_Haeuser.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Corporate Identity für Berliner Häuser: Geschäftsausstattung mit geometrischem Signet, Pastellfarben und klarer Typografie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670809-LP71KOD32KKY4UF2DZTR/RS_Merz_Lifecare.webp</image:loc>
      <image:title>DE</image:title>
      <image:caption>Corporate Identity und Corporate Fashion für Merz Lifecare von Robert Schaefer: weißes T-Shirt mit „Feeling Good“-Schriftzug und farbigem Markensymbol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/2dda010c-5443-438d-9c93-a22faab39432/NULL3NULL_Logo_Konzept_v2.jpg</image:loc>
      <image:title>DE</image:title>
      <image:caption>Logoentwurf und Gestaltungsprinzip für Null3Null: farbenfrohes Webdesign für diversitätsbewusste kulturelle Bildung für Kinder und Jugendliche.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/c6a67b2b-b78a-45f1-a717-bf8364de5057/Bergheim_Construction_Billboard.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/b1b83d46-e5e3-43ae-8154-495d07e199f7/Bergheim_Posts_2604273.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/06763826-0657-4f4e-a634-5123c25ae9d0/robert-schaefer-strategic-creative-director-portrait_16-9_260621.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/b98b4475-ce80-423e-bb74-f3ac051fee0e/rsco_Business_Cards_Robert_Schaefer_Strategic_Creative_Direction.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertschaefer.co/impressum</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.robertschaefer.co/de/explorations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6318962264475814777b6172/1767920809438-XOKFQXCZH4KBHLYON2ST/imgg-demo-nLRbokBp.jpg</image:loc>
      <image:title>Explorations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6318962264475814777b6172/1767920809450-B8VDVNPGNFE35MVTLE6Q/imgg-demo-dr4UJ5bT.jpg</image:loc>
      <image:title>Explorations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6318962264475814777b6172/1767920809461-KQTA17EHCX5BABD1PMIT/imgg-demo-nD6Pzw4T.jpg</image:loc>
      <image:title>Explorations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/aae5c418-af1c-4f65-9a86-ce21dd890168/Robert_Schaefer_Creative_Director_Thai_Lion_Airline_Branding.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Portfolioarbeit von Robert Schaefer im Bereich strategische Kreativdirektion: Freie Airline Brand Identity Studie für Thai Lion Air mit neuem Löwen-Logo in Weiß auf einer roten Heckflosse eines Flugzeugs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/3e643931-d438-4cd6-8aa3-0232eb25d5c8/Wetboysarchive_Website.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Website und Onlineshop für wetboysarchive, ein freies Kunstprojekt von Robert Schaefer mit dunkler Bildwelt und typografischem Claim.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670828-3SR7B5W5IT8KTMMT6TIX/RS_Boersenverein_4-3.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Logo und Corporate Design von Robert Schaefer für den Börsenverein des Deutschen Buchhandels, verbunden mit der Frankfurter Buchmesse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670996-YSPH61NZV339I6B0CVF1/RS_FischerPanda.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Corporate Identity für Fischer Panda: Logoanwendung als Gebäudebeschriftung für einen Hersteller mobiler Generatoren und Antriebssysteme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670899-8M02UI8SHCCRPNKJBRAQ/RS_Payone.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Portfolioarbeit im Bereich strategische Kreativdirektion: Corporate Identity für PAYONE mit dunkler Markenwelt, blauen Akzenten und schwebenden Karten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/fbd7e129-06e8-42f2-81f8-e6e0c4ddda0f/AZ_Vistenkarten.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Corporate Design von Robert Schaefer für Auktionshaus Zofingen in der Schweiz: elegante Markeninszenierung mit Visitenkartenund Signet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670875-0T4IVDVHVKWHZZ57NS88/RS_KUB.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Logoentwurf für die Berliner Markenagentur kleiner und bold: Monogramm aus kleinem K und fettem B auf schwarzem Papier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670851-L9QKVM8JB207QSHOWXLD/RS_KHH_4-3.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Buchprojekt von Robert Schaefer für KopfHerzHand, Organisationsberatung aus Berlin: Cover und Innenseiten mit Hand-Illustration und pinkem Akzent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670920-QD2UK326XSV911ASCD2Z/RS_Auxmoney.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Corporate Identity für auxmoney, Fintech und Online-Kreditplattform: farbstarke Plakatkampagne im urbanen Berliner Raum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670963-LD655B13SQENEKQ5DPS0/RS_PNC.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Strategische Kreativdirektion für Petra Niesler Coaching in München: Moodboard mit Neon-Akzent, Portraitfotografie und klarer Typografie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670941-AAMG2GULB0VSJGTULN5L/RS_Berliner_Haeuser.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Corporate Identity für Berliner Häuser: Geschäftsausstattung mit geometrischem Signet, Pastellfarben und klarer Typografie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/1777743670809-LP71KOD32KKY4UF2DZTR/RS_Merz_Lifecare.webp</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Corporate Identity und Corporate Fashion für Merz Lifecare von Robert Schaefer: weißes T-Shirt mit „Feeling Good“-Schriftzug und farbigem Markensymbol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/2dda010c-5443-438d-9c93-a22faab39432/NULL3NULL_Logo_Konzept_v2.jpg</image:loc>
      <image:title>Explorations</image:title>
      <image:caption>Logoentwurf und Gestaltungsprinzip für Null3Null: farbenfrohes Webdesign für diversitätsbewusste kulturelle Bildung für Kinder und Jugendliche.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69f6373249231c1eeee35270/c6a67b2b-b78a-45f1-a717-bf8364de5057/Bergheim_Construction_Billboard.jpg</image:loc>
    </image:image>
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    <image:image>
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